In a world dominated by fast fashion, Reformation stands out as the luxury sustainable brand that truly commits to durability.

Our idea stems from a radical insight: clothes so timeless and resistant they could even be with you at your funeral. The concept blends dark humor with elegance, showing that Reformation’s fashion isn’t just made for today, but for an entire lifetime. Because you don't know how hot God might be, nor where or when your last day will come—but you can be sure you’ll look divine in outfits made for a whole life… and a death.

To launch the collection, we embraced the funeral imaginary, turning coffins into store window displays and into the perfect backdrop for our models.

Team:

• Adrian García - AD/CW

• Natalia Flores - AD/CW

Mentor:

• Vicente Navarro