Mahou challenged us to create an event that would bring excitement to La Liga’s halftime breaks. And what could feel more “ours” than a classic sandwich wrapped in aluminum foil at that very moment? That’s how La Liga de los Bocadillos was born—uniting Spain’s two greatest passions: football and gastronomy.

For the pre-event, we launched a social media campaign where fans voted for each team’s sandwich, later revealed in OOH. During halftime, top chefs and TikTok’s very own sandwich legend scored them until we found the true taste of victory. And now, in the post-event, the winning sandwich is handed out for free with every beer at the stadium.

Because with Mahou, passion is always shared.

Team:

• Che Rodríguez - CW

• Natalia Flores - AD

• Thais Nasser - AD

Mentor:

• David Vigil