
Thursday, April 10, 2025
FUTURE LIONS SHORTLIST
Future Lions challenges us to solve problems with technology that didn’t exist five years ago. We looked at the Dominican Republic, where two urgent issues collide: the invasion of sargassum seaweed that floods beaches, drives away tourism, and costs the government millions each year; and the massive waste of fruit caused by rising temperatures. Our idea connects both problems with one single, sustainable solution: Fresh Net. A net made from processed sargassum that protects fruit, retaining moisture and preventing overheating. A simple innovation that turns waste into value, giving nature back its balance while supporting local communities.
Team:
Indra Marie Yúnen - AD
Violeta Bécares - CW
Natalia Flores - AD
Mentor:
Ezequiel Escarpini
Josefina Mateo
Category:
New product
Client:
Future Lions
Duration:
1 – 2 Weeks
Location:
Madrid, Spain