• FRESH-NET *FUTURE LIONS SHORTLIST*/

  • FRESH-NET *FUTURE LIONS SHORTLIST*/

  • FRESH-NET *FUTURE LIONS SHORTLIST*/

Woman Side Pose
Pool
Pool
Pool

Thursday, April 10, 2025

FUTURE LIONS SHORTLIST

Future Lions challenges us to solve problems with technology that didn’t exist five years ago. We looked at the Dominican Republic, where two urgent issues collide: the invasion of sargassum seaweed that floods beaches, drives away tourism, and costs the government millions each year; and the massive waste of fruit caused by rising temperatures. Our idea connects both problems with one single, sustainable solution: Fresh Net. A net made from processed sargassum that protects fruit, retaining moisture and preventing overheating. A simple innovation that turns waste into value, giving nature back its balance while supporting local communities.

Team:

  • Indra Marie Yúnen - AD

  • Violeta Bécares - CW

  • Natalia Flores - AD

Mentor:

  • Ezequiel Escarpini

  • Josefina Mateo

Category:

New product

Client:

Future Lions

Duration:

1 – 2 Weeks

Location:

Madrid, Spain

© Selected Works
(MAD® — 00)
Art Director
© Selected Works
Art Director
© Selected Works
Art Director

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