MANOLO'CLOCK | Diario AS

Waking up football passion, one drumbeat at a time.

To hype AS's app around early-kickoff matches, we gave football fans the alarm clock they never knew they needed: Manolo'Clock, a collectible figurine of the ultimate hooligan — beret, scarf, and an AS-branded drum — that wakes you up with full match-day fervour instead of a boring beep. A mock-spec "unboxing" treatment (XXL beret, programmable for every dawn kick-off) turns a giveaway mechanic into a piece of merch fans actually want. Delivered as a CRM/app-engagement push: win your own Manolo'Clock inside the AS app.

Perfecto para despertarte con toda la pasión.

Agency

• Havas Creative